基本情報/Basic Information

開講科目名 ／Course	マーケティング特別講義／Special Lecture in Marketing
時間割コード ／Course Code	F270190001
開講所属 ／Course Offered by	産業情報学部企業システム学科コースなし／College of Industry and Information Science Department of Business Administration
開講区分 ／semester offered	集中／Intensive
単位数 ／Credits	2.0
学年 ／Year	2,3,4
主担当教員 ／Main Instructor	砂川　和範（非常勤）
科目区分 ／Course Group	専門科目　専門科目選択／専門科目 専門科目選択
遠隔授業 ／Remote lecture	No

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
砂川　和範（非常勤）	企業システム学科／Department of Business Administration

※ポリシーとの関連性 ／*Relevance to Policy	This intensive course reexamines business not merely as “company management” or “profit-making,” but as an activity embedded in everyday life, including people and communities (towns and cities), human relationships, families, tourism, culture, art, and science and technology. Through multiple perspectives, students explore why the companies and services around them have taken their current forms.      Drawing on marketing, management studies, and sociology—while also incorporating historical and philosophical perspectives—the course encourages students to move beyond reliance on a single correct answer, broadening their ways of thinking and deepening their understanding of society through the lens of business.     This course aligns with the educational goals of the Department of Enterprise Systems in the Faculty of Industrial and Information Science, which emphasize understanding corporate activities from the perspectives of information, society, and technology.
授業に関する問い合わせ ／Inquiries about classes	Questions and inquiries will be accepted in the classroom after class.
学びの準備 ／Prepare to learn	ねらい ／Goal In this course, small businesses—such as small companies, local shops, and start-up ventures—serve as the point of departure for examining how firms operate through their relationships with people and communities, social ties and families, tourism and the arts, as well as science and technology.       Drawing primarily on perspectives from marketing, management studies, and sociology, and using familiar real-world examples, the course aims to provide students with a conceptual foundation for rethinking corporate activity and work within the broader context of society. Rather than memorizing specialized theories, emphasis is placed on developing the ability to think independently about why things are the way they are.       In accordance with national university standards and institutional policies, this course is conducted as a two-credit course with the required number of class sessions and instructional hours. メッセージ ／Message As this course is offered in an intensive format, it covers a wide range of topics within a short period of time.        For this reason, the course places greater emphasis on cultivating an attitude of inquiry—asking why things are the way they are and whether alternative perspectives are possible—rather than on memorizing information.Class sessions include time for reflection and discussion, and students are encouraged to participate actively.Students are invited to enjoy thinking through issues that do not have a single correct answer. 到達目標 ／Attainment Targets Upon completion of this course, students are expected to achieve the following learning outcomes: 1.Explain business and corporate activities not only in terms of efficiency or economic rationality, but also in relation to society and history. 2.Reexamine everyday events from the perspective of corporate activity and institutional frameworks. ３.Articulate their own ideas in writing on issues for which there is no single correct answer.
学びの実践 ／Learning Practices	授業計画 ／Class Plan This intensive course proceeds under the theme “Thinking about Society and the Self through Business” and is organized around the following seven perspectives: 1.Viewing Society through Small Business – Why can social dynamics be understood through “small-scale work”? 2.Business and Place / Space – How have shopping streets and shopping malls been created as lived spatial experiences? 3.Connections between People (Social Networks) – How do personal ties and networks drive business activities? 4.Family and Business / Work – Where do family and work support each other, and where do they come into conflict? 5.Tourism Business and Sustainability – What kinds of experiences does tourism create as a business? 6.Creative Consumption, Culture, and Creativity – How do playfulness and enjoyment generate new forms of value? 7.The Meaning of Learning and Working – Why do we learn, and why do we work? テキスト・参考文献・資料など ／Textbooks, references, materials, etc. No textbook is required. Handouts and materials will be distributed in each class. 学びの手立て ／Way of learning This course is offered in an intensive format and is structured to ensure the required amount of instructional time for a two-credit course.       Outside of class, students are expected to review the distributed materials and reflect on the topics and questions addressed during class sessions.        Depending on the progress of the course, approximately one to two hours of out-of-class work per session is expected. 評価 ／Evaluation Students will be evaluated using the following methods: Final paper: 50% Attendance and class participation (including contributions to discussion, responses, and engagement): 50%    *Evaluation is based on the depth of understanding indicated in the learning objectives and the student’s ability to develop independent and thoughtful analysis.
生成AIの利用について ／Generative AI Usage	生成AIの利用範囲 ／Rules for the use of Generative AI Usage ①利用を認めない(教員の指示がある場合を除く) 補足事項（任意） ／Additional Information If inappropriate use is identified, it may affect the student’s course grade.
学びの継続 ／Continuing to learn	次のステージ・関連科目 ／Next Stage and Related Courses Through this course, students are expected to deepen their understanding of subsequent specialized subjects, including enterprise systems, the information society, organizational studies, and the relationship between society and technology.This course provides a foundational way of thinking that supports the study of more advanced and specialized coursework.
授業外学修時間の考え方 ／Overtime Learning	授業外学修時間はシラバスの授業計画を参考にして、計画・実施してください。

No.	回（日時） ／Time (date and time)	授業計画 ／Class Plan	授業時間外学修の内容 ／Out-of-Class Learning	備考 ／Notes
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